Detaillierte Hinweise zur RTB (Real-Time Bidding)
Detaillierte Hinweise zur RTB (Real-Time Bidding)
Blog Article
The process can Beryllium a turning point for publishers looking to smoothen the sale of their inventory.
Ad exchanges were introduced in 2005 as a technological advancement to automate buying and selling ad space on digital platforms. These platforms provided a more efficient way for advertisers and publishers to connect and exchange ad inventory.
A website or online platform that wants to monetize its content by selling ad spaces within its digital Ehrlich estate. This available ad space is often referred to as ad inventory.
Usually, when a publisher is trying to sell advertising space on its website, the process for filling inventory goes like this:
The attraction for publishers is that they can sell off premium ad space to buyers with bottomless purses.
Using the most efficient World wide web Server Gateway Interface to process dynamic requests (spawning one or more external programs every time a dynamic page is retrieved, kills performances).
Nowadays almost all Netz server software is executed check here rein Endbenutzer mode (because many of the aforementioned small disadvantages have been overcome by faster Computerkomponente, new OS versions, much faster OS Struktur calls and new optimized Internet server software).
The publisher will augment the revenue on a few ad units and lesser revenue on a few ad units because of the demand or number of buyers taking parte in the auction to serve the ad at that Zeitpunkt.
protocols HTTP/1.x would have been supported anyway by browsers for a very long time (maybe forever) so that there would Beryllium no incompatibility between clients and servers hinein next future;
Hinein a traditional media buying process, you have to manually buy ads. Let’s say that you find a magazine that serves your buyer persona.
Additionally, the ability to avoid bulk buying allows advertisers to allocate their budget more strategically and efficiently.
Again, this method allows publishers to extract a premium for their most desirable ad units, while advertisers can ensure more sifted performance data.
It’s an umbrella term for other automated digital ad space trading types (programmatic deals), such as:
A few other more advanced and popular features (only a very short selection) are the following ones.